THE CHALLENGE
Image Eyes, a high-end designer eyewear retailer in Salt Lake City, aimed to redefine how eyewear represented not just functionality but an extension of individuality and lifestyle. Recognizing that an engaging feed provides an aspirational opportunity for followers, Image Eyes sought to offer a curated range of eyewear that resonated with their discerning clientele. However, they faced several critical challenges that demanded creative solutions, including a website that lacked dynamism and credibility.
- Website Development
- Creative Direction
DEVELOPMENT
TWIO, a digital agency, collaborated with Image Eyes to elevate their brand essence and resonate with their target audience. They developed a captivating look book that portrayed the frames in a way that seamlessly connected with their followers’ aspirations. Image Eyes also incorporated a booking system for their in-house optometrist, making it effortless for clients to complete their eyewear journey in a single, streamlined process.
OUTCOME
With a vision for scalability, Image Eyes positioned themselves for a direct-to-consumer future by empowering customers to effortlessly click, add to cart, and embrace their chosen eyewear from the comfort of their screens.
