Ventum, a cutting-edge direct-to-consumer (D2C) bicycle manufacturer, redefines performance cycling from its home base in Heber City, Utah. After relocating from Miami in 2020 to immerse itself in the outdoor lifestyle of the Uinta Mountains, Ventum sought a partner to elevate its e-commerce presence and marketing strategy. Enter TWIO.
Tasked with reinvigorating Ventum’s digital storefront and enhancing its multi-channel marketing efforts, TWIO seamlessly integrates with Ventum’s in-house marketing team to deliver daily support across platforms. Together, they are propelling Ventum’s brand and business to new heights.
- Brand Identity & Management
- Ecomm website Development
- Creative Direction
- Digital Advertising
- Product Branding & Design
- Organic Social Media
- Daily Marketing Support
- Event Activation Marketing
CREATIVE DIRECTION AND DESIGN: TRANSLATING BRAND INTO RIDE
Ventum isn’t just a name in performance cycling—it’s a culture rooted in high-end Gravel, Road, and Triathlon bikes built for those who demand the best. When Ventum turned to TWIO for creative direction, the opportunity extended far beyond designing graphics.
TWIO collaborated closely with the Ventum product team to craft striking graphics and colorways that seamlessly aligned with the brand’s strategy. By weaving brand identity directly into product design, TWIO transformed Ventum’s bikes into tangible expressions of the cycling culture they embody.
The result? Every ride becomes an extension of the brand’s ethos, delivering performance, style, and connection in every mile.
DIGITAL MARKETING & ORGANIC SOCIAL MEDIA MANAGEMENT:
BUILDING COMMUNITY, DRIVING ENGAGEMENT
For Ventum, social media is more than a channel—it’s a community hub where cycling culture thrives. TWIO partners with the Ventum team weekly to shape a dynamic social strategy, crafting compelling content that fuels daily engagement on the Ventum Racing organic channels.
From user-generated athlete event highlights to custom-produced short films showcasing products and culture, TWIO’s creative output captures the spirit of Ventum’s brand and audience. Beyond content creation, TWIO actively manages and engages with the Ventum community, fostering meaningful interactions that enhance the customer experience and deepen connections. The result is more than increased organic engagement—it’s a celebration of the Ventum ethos, delivered one post at a time.
MARKETING MATERIALS: TACTILE BRAND EXPERIENCE
In addition to digital media and channels, TWIO designed and produced multi-page print materials focused on key bicycles in the collection, combined with soft goods and evergreen branded content.
ECOMM WEBSITE DESIGN & MANAGEMENT: A PLATFORM FOR PERFORMANCE
TWIO partnered with Ventum to craft an e-commerce experience as streamlined and high-performing as their bikes. Together, they developed an interactive bike builder, empowering customers to design, save, share, and purchase Ventum bikes directly through a seamless integration with the BigCommerce platform.
The result is a clean, user-focused interface that keeps Ventum’s high-performance bicycles and core cycling culture at the center of the experience. TWIO’s ongoing e-commerce and digital marketing efforts drive measurable ROI daily, fueling sales and propelling Ventum’s continued growth in the competitive D2C market.
