Wilderness Adventures has brought students together from around the world to embark on life changing adventures since 1973. Today, Wilderness Adventures offers immersive programs for students K-12th+ grade to explore, grow, and build community.
- Digital Advertising
- Paid Seach Advertising
- Email Marketing
- Video Content Development
THE CHALLENGE
Address the current challenge of effectively communicating the unique story of Wilderness Adventures through digital marketing
OBJECTIVE
To develop a comprehensive strategy and visual direction for Wilderness Adventures’ digital campaigns, aimed at resonating with both campers and parents. The focus was on showcasing the unforgettable experiences kids gain during overnight and multi-day wilderness trips. To further enhance the connection, TWIO created custom illustrations that vividly represented the unique programs and activities campers would engage in, reinforcing the sense of adventure and discovery in remote destinations.
PERSONAS
Test and optimize ads targeting both kids and parents to ensure maximum engagement.
EMAIL MARKETING
Bi-Weekly Email Marketing Campaigns. Content to Highlight specific trips, upcoming information, and special offers.
