Brand Management

Color. Logo marks. Product design. Taglines. The visual, audible, and tangible marks that imprint a lasting impression. Something that is recognized. Something that is inherently connected with your name. Something that is felt. That is a brand.

At TWIO, we craft lasting brands and provide the roadmap you need to effectively leverage the power of your brand.

How?

Think of your company as an iceberg. The small part that rises above the water is your visual brand identity. This is the part of your brand everyone can see — your logo, website, digital campaigns, ads, emails, etc.

An iceberg only has 1/6 of its mass visible above the surface of the water. Similarly, a brand’s full meaning is built upon what is below the surface. A deeply researched, well-articulated brand is the glue to the relationship of trust and confidence you own with your prospects, clients, partners, referral network, and most importantly, your people.

Forming the Iceberg — Your Brand Genesis

Discovery and Research
Qualitative Interviews
Competitive Analysis
Quantitative surveying
ICP + Persona identification

Above the Iceberg — Your Brand in Action

Discovery and Research
Qualitative Interviews
Competitive Analysis
Identity
Website
Social Media
Marketing Campaigns — Digital Advertising, Emails, etc.
ICP + Persona identification

Below the Iceberg — Your Brand Defined

Personas
Customer Journey Mapping
Messaging
Guidebook / Launch Plans

Our Brand Scope

Project Managment
Quantitative and Qualitative Research
Competitive Analysis
ICP + Persona Definitions
Brand Report Out
Customer Journey Map
Messaging Map
Verbal Brand Guidebook
Identity Design
Visual Graphic Standards
Internal / External Brand Launch Plans
Tactical Roadmap

And we don’t stop there. We are your strategists and tactical team, building brand equity through

Creative
Website Development
Content Production
Digital Marketing
Event Management